To get a balanced view of this issue, we’ll need to analzye the pros and cons of solo ads. From there, we’ll be able to decide if this form of traffic is worth our time.
People are far more web savvy these days and tend to be reluctant to divulge their email address because they know that they’re going to be receiving promotional emails in the future.
So your lead magnet must be highly tempting and offer a solution to their pressing problems. This is key to increasing your opt-in conversion rate.
Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.